Charm

A charm effect changes how the subject views you. This gives you the ability to befriend and suggest courses of action to another creature, but its servitude is not absolute or mindless. Essentially, a charmed character retains free will but makes choices according to a skewed view of the world.

A charmed creature retains its original alignment and allegiances, generally with the exception that it now regards the person who charmed it as a dear friend and gives great weight to that character’s suggestions and directions. A charmed creature does not volunteer information or tactics that its master doesn’t ask for. A charmed creature never obeys a command that is obviously suicidal or grievously harmful to it.

A creature fights friends it had before being charmed only if they threaten its new friend. Even then, it uses the least lethal means at its disposal, for it wishes to resolve the conflict without causing real harm.

A charmed creature can attempt an opposed Charisma check against its master in order to resist instructions or commands that would make it do something it wouldn’t normally do even for a close friend. If it succeeds at this check, it decides not to go along with that particular order but remains charmed. If the creature’s master commands it to perform an action that the creature would be vehemently opposed to, it can attempt a new saving throw to break free of its master’s influence altogether.

If a charmed creature is openly attacked by the character who charmed it or by that character’s apparent allies, it is automatically freed of the spell or effect.

Source

Core Rulebook pg. 269

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